Dynamic Process Analysis
According to the textbook a dynamic process is “a flexible, informal and adaptive processes that normally involve strategic and less specific managerial decisions and activities” (Kroenke & Boyle,2025). The dynamic process that we will focus on would be is marketing. This company uses marketing as a dynamic process to adapt to customer needs, market conditions and industry trends. The approach that works for the company is being responsive, being creative, and building long lasting relationships with customers.
ShopRite uses Instagram to help the company reach customers. By using a large platform to market their product and services. Announcing promotions for the week and engaging with customers. They get to showcase products, have campaigns and have generated content by using hashtags. Using Instagram which has a built-in analytics tracker that helps them stay on track of the audience that they attract.
The data provided helps enhance the marketing strategies while providing insights to reach engagement and conversions goals. Instagram is a frequent used social media information system to keep track of success of the campaigns and the analytics that is received after each campaign is used so they can improve each time. ShopRite market their products in different ways for Instance:
Promotions and Discounts: ShopRite uses Instagram to help announce sales, discounts or promotions that are exclusive. The platform uses visuals to create post that are eye- catching to the audience.
Customer Engagement: Instagram gives the company the leverage to interact with customers though the comment section, stories or even direct messages. Having that connect with customers helps build brand loyalty and trust.
Product Showcases: Introducing new products or things that are seasonal items by making videos that are high quality.
Influencer Partnerships: Pairing with influencers to promote products drive sales which can bring in a bigger audience and help business expand.
Social Media Plan
Define Your Goals- To drive in store and online traffic such as promoting sales or coupons to increase online and in store visits
Identify success metrics- KPIs that ShopRite use for marketing are reach or impressions, traffic,
Identify Target audience- ShopRite targets many people all over but specifically people 25-60 who are doing grocery shopping. Also, they can specifically target people looking for healthier food options or people who are active in local communities for fundraising and things of that caliber.
Define your value- ShopRite offers many savings tips to customers through a variety of ways on the different social media platforms. They offer recipes to use for certain products they sell which can be for convenience or a quick rush meal. Shoprite also offers engagement opportunities for local communities with their many events.
Make Personal connections- Customer spotlights is a cool idea of having real customers make a recipe of their own with ShopRite products or even a short video of the customer in store finding cool deals. Something very simple but very relatable.
Gather and analyze data- Many social media apps have simple metrics to see the data from the specific application such as likes or saves. They also use different listening tools which allow them to be notified when they are mentioned on something, and they are able to see the reason they were mentioned.
Social Capital
According to the textbook social capital “is the investment in social relations with expectation of future returns in marketplace” (345). The value of Social Capital is information, Influence, Social credentials and personal reinforcement.
The formula is Social Capital = Number of Relationships * Relationship Strength* Entity Resources
ShopRite estimated social capital would be 360,000,000 which represent the value of the relationships, the strength. 5 million is the relationships which includes the employees, customers, suppliers and partners) a relationship strength is an 8 which is due to strong customer loyalty and suppliers that are long-term. The entity resources rated 9 which shows the company financial, human and the operational assets.
Social Capital= 5,000,000 x 8 x 9
Social Capital 360,000,000
Enterprise Social Network
An Enterprise Social Network (ESN) is a platform to share information, collaborate, and knowledge within a company. Unlike public social networks, ESNs are only for employees to improve teamwork and workflow. Enterprise 2.0 is the use of social software and collaborative tools within the company to increase productivity, innovation, and decision-making. It incorporates elements like blogs, wikis, and social networking into business processes to make information more accessible.
The term SLATES is an acronym that describes the key elements of Enterprise 2.0:
- Search: easy access to company information
- Links: connections between information and people
- Authoring: user generated content (e.g., blogs, wikis)
- Tags: organizing content with keywords
- Extensions: recommendations based on user activity
SMIS Security Concerns &
Unfavorable Reviews
ShopRite manages SMIS security concerns by using data privacy policies that help to protect employee and customer information. They make sure that any shared data on social media platforms is handled in compliance with their privacy policies and follows their platform regulations. ShopRite allows employees to actively use and participate on different social media platforms if there is no sensitive information released. They monitor to make sure that their employees are not doing anything to harm the brand’s reputation and hope employees are doing good in the name of the company.
In today’s age it is very easy to find reviews on any social media platform about a company, good or bad. There are so many reviews to manage so ShopRite tries their best to respond and monitor multiple platforms. Most of the poor reviews or comments are about things like poor customer service or things like delivery problems. ShopRite uses these reviews to improve its quality on the things its customers complain about.
Additionally, they like to engage with customers to find a possible solution and to have full transparency with their customers. Yelp is a common place where reviews are left for certain locations about either the good or the bad that has occurred. Shoprite can see and fix the problem or respond to the review and ensure the plan that they have to solve the issue. They want to protect their image so responding to these comments or solving the issues that people have helps the brand image.
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